April 2012
41 posts
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Everything you need to know for your final
Due: 2 p.m. May 8
Submit a Storify round-up of your social media strategy. The Storify file does not have to include all posts, but should include a solid representation of your goal, your plan and how it was executed. You can include retweets/reblogs/reposts from others. Include a summary of how you rate the plan — was it successful? Would you have changed anything? Was something or...
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Assignment: Create a LinkedIn profile
Due: May 8
Create a professional LinkedIn profile. Include a photo, headline and summary. Add applicable work and school information. Join at least two groups and add at least five connections.
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Guest speaker: LinkedIn
JOSH TURNER is the founder of Gateway CFO Solutions and LinkedSelling, where he works with business owners and leads LinkedIn campaigns on behalf of clients. Twitter • @GatewayCFO LinkedIn • linkedin.com/in/joshbturner
10 new ways to build a kick-ass digital resume →
If you’d like to stand out from the crowd there are a number of new school options for you to consider. And we’re not talking about simply having a LinkedIn profile which could almost be considered “old hat” now. Nope, we’re about to enter a new world of resume building and sharing.
5 Things the Experts Say You Need to Know About... →
All agreed that the deal is big, but only time will tell how big. In the meantime, they gave us five areas to watch, as the Instagram acquisition may very well shift how Facebook views content and serve as an acknowledgment that the Web is becoming increasingly visual.
Trayvon Martin’s Killer Pleads for Support Online →
George Zimmerman, who shot and killed Trayvon Martin last month, has launched a website petitioning supporters to send donations via PayPal.
Select Instagram Fans Lash Out Against Facebook →
But the comments on Instagram’s page on Facebook were decidedly more critical of the deal. “This is a wrong move. RIP Instagram,” wrote Francis Dee.
Maryland's New Social Media Precedent →
Moving to the forefront of social media privacy law nationwide, the Maryland General Assembly has passed legislation prohibiting employers in the state from asking current and prospective employees for their user names and passwords to websites such as Facebook and Twitter.
20 TV Shows With the Most Social Media Buzz This... →
In March, three-quarters of all social TV engagement stemmed from Twitter. Over 580,000 social interactions per day originated on broadcast television, and over 860,000 social interactions occurred per day on average on cable television.
10 Social Media Crisis Questions Dole Food Company... →
So the first thing I did at the office was to go online to see what Dole was doing.
Surely, I thought, they would handle this with confidence.
After all, they are the world’s largest producer and marketer of fruit and fresh vegetables that does business in more than 90 countries and employs some 36,000 full-time, regular employees worldwide—not to mention 23,000 full-time seasonal or temporary...
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Targeting the Right Social Media Channels For Your... →
If you know you need social media for your business but don’t have a clear understanding of how to proceed, this blog’s for you. It will help you understand why you need social media, which sites are relevant for your business, how to target them, and how to measure the success of your efforts.
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Twitter Ads Earn More Money Per Impression Than... →
TBG Digital looked at more than 45 billion ad impressions from 10 different brands on both Facebook and Twitter from Q1 2012. And they found that ads on Twitter are out-performing ads on Facebook on a number of fronts.
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What happens when you offer extra credit for a...
So far, this:
A retweet from @MurphyLee:
Shit yeh a give for da class stlmixtapes.com/?p=9726 RT @stluniverse: Please RT… big fan!! Will get extra credit for my social media class
— MR. WINTERTIME(@murphylee) April 12, 2012
A retweet from @JRLaurinaitis:
I need to get a retweet from a celeb for extra credit in @LUSocialMedia. Who should I ask?@bubbawatson? @jrLaurinaitis?...
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How to create a 'digital business card'
Extra credit opportunity: Create a Flavors or About page that links to at least three social media networks. Submit the link through this blog by May 4.
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How they did it: KABC in Los Angeles leads TV... →
The ABC owned-and-operated station in Los Angeles, KABC has the largest like/follower count across both Facebook (344K) and Twitter (78K) than any TV station in the country. In our experience running our social media leaderboard here on Lost Remote (freshly updated), it’s the first time we’ve seen any TV station top both the Facebook and Twitter list.
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How to save your Instagram picture when deleting... →
If you’re in the camp that’s deleting its Instagram accounts regardless (which you can do through this link), you don’t have to give up your photo library in the process. Here are some ways to save it.
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Facebook’s Buying Instagram for a Billion Dollars →
Mark Zuckerburg just announced that Facebook has agreed to buy mega-popular photo sharing service Instagram for $1 billion. Facebook’s been on a buying spree of late, and has been beefing up its own already-ubiquitous photo sharing service lately as well. But it looks like it just landed a whale.
How To Create The Same Kind Of Media Buzz As 'The... →
While movies have always created a great example for brand marketing, “The Hunger Games” just set a new bar for the use of social media to spawn pre-reveal buzz. In doing so, their opening weekend scored an impressive $155 million at the box office last weekend – the third best opening ever outside of summer launches.
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Twitter for journalists →
As the blurring of professional and personal lines occur, many organizations have instituted social media policies to determine what is and is not out of bounds for their employees. The AP, for example, requires that employees identify themselves and their affiliation when engaging in any work-related interactions.
How Social Media Is Taking Over the News Industry →
More than ever, people are using Twitter, Facebook and other social media sources to learn about what’s happening in the world as traditional news outlets become increasingly less relevant to the digital generation.
Supercharge your social media strategy by getting... →
In an effort to standardize the fundamentals much of the social media advice has settled into a familiar rut.
Social media Venn diagram
How MLB Stacks up on Social Media (Infographic) →
Not surprisingly, the agency found that the New York Yankees and Boston Red Sox — high profile teams in major East Coast markets — rank highest in online popularity. The Yankees have nearly 6 million followers and fans on Facebook and Twitter, while the BoSox come in second with almost 4 million. The Philadelphia Phillies, however, have the most Twitter followers with around 680,000.
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Facebook Accuses Yahoo of Infringing on Patents →
In responding to Yahoo’s lawsuit last month accusing Facebook of violating 10 patents, the social networking giant on Tuesday argued that Yahoo itself had committed transgressions of its own.
Facebook argued in its filing that Yahoo has violated patents that cover some 80 percent of the Web pioneer’s revenue last year, amounting to more than $4 billion. Among the parts of Yahoo’s business that...
Someone Changes Social Media Forever, Courts... →
The Facebook-Yahoo grudge match continues.
Now Facebook is countersuing Yahoo, denying Yahoo’s allegations that Facebook infringed on the company’s patents — and claiming Yahoo is actually infringing on Facebook’s patents.
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Extra credit opportunity round-up
Students More Likely to Apply Directly to... →
According to a new survey from Experience and Achievers, about 88% of college students apply directly to the companies they wish to work for. Employers can also find students at job fairs and other networking and recruiting events. 46% of students look for and apply for jobs on Experience.com, and 35% of students said they look for job opportunities on LinkedIn.
Although social media platforms...
Baylor coach upset over jabs at star Brittney... →
“I’ll go and search my name on Twitter, to see some of the things they say. They (school officials) tell me I shouldn’t read the blogs: They’re mean. But it doesn’t bother me,” Griner said.
Facebook's Timeline for Pages - the Impact So Far →
Pure fan volume should no longer be your primary focus when evaluating Facebook’s effectiveness.
Top Social Networks to Watch →
We’ve gathered a list of nine social services to keep an eye on. Like Foursquare, many incorporate location-based functionality, with the goal to connect people beyond the digital space — in real life. Other sites remind us of Pinterest, bringing users together around taste graphs and like-minded consumer habits.
Social Media Too Feminine? →
Facebook may be on track to break records with its initial public offering, but there’s a possible challenge lurking in its databanks: It may not be a guy thing.
Sure, plenty of its 850 million users are men who push a “Like” button or search for friends. But women make up 58 percent of all users. They also do most of the status updating and commenting, according to the Pew...
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No, You’re Not Fat — Facebook Just Makes You Think... →
A new study conducted by The Center for Eating Disorders at Sheppard Pratt in Baltimore found that social media is negatively impacting how people view body size.
The study — which was conducted among 600 Facebook users ages 16 to 40 — revealed that 51% of participants said that looking at photos of themselves and others on the site makes them more feel more self-conscious about their body...
Facebook Building a Social Search Engine →
A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.
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Telling stories through tweets: Our live tweet...
Results of the live-tweet assignment, varying from sporting events to TV shows to university speakers and classroom guests.
Sports events St. Louis University vs. Michigan State NCAA men’s basketball game by Jamie Faust St. Louis Blues fall 4-3 to Anaheim by Kirstie Hamel Lindenwood baseball tops McKendree by Brett McMillan Manchester City vs. Chelsea in Barclay’s Premiere League...
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Assignment: Social media in an emergency
Due: April 12
Ours is a fake emergency. The “Buffy the Vampire Slayer” episode “Hush” aired on Dec. 14, 1999. That was before Facebook, Twitter, Tumblr, Pinterest and YouTube. (Blogs existed, but were not as prolific as they are today.)
If this set of circumstances were to happen today in St. Charles, what would you do? Write three posts (including the platform(s) you...
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Watch“Buffy the Vampire Slayer” episode “Hush” originally aired Dec. 14, 1999.
The premise: College student Buffy Summers, who, as so often tends to happen, has been chosen by mystical forces and granted superhuman powers to defeat vampires and demons in the fictional town of Sunnydale, Calif. Her friends Willow and Xander and mentor Giles often assist in these exploits. In...
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Assignment: Final project strategy
Due: April 10
You’ve already defined the goal and audience of your project. Now it’s time to develop a content strategy.
Identify the following: What content will you publish? How will you publish content online? How often will you publish posts? How will you promote your content? How will you measure success? In 500 words (or more), outline your goal (you’ve already done that...
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Assignment: Document a social media failure
Due May 1
Using Storify, document a social media failure from 2012, including a sample of the reaction and, if applicable, the recovery. Begin with a summary of the incident, and conclude with your recommendations on the actions you believe should have been taken to prevent or react to the mis-post.
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Learning from social media mistakes
