March 2012
92 posts
5 Dumb Mistakes Job Seekers Make on Twitter →
Most experts agree that Facebook and LinkedIn enable you to leverage your existing connections, while Twitter’s platform is great for connecting with those you haven’t yet met. In other words, Twitter is not just a digital megaphone; sharing, reciprocating and building new relationships drives Twitter engagement – and your success on the platform as a job seeker.
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Racist Tweets Could Land Twitter User In Jail →
British student Liam Stacey, who admitted to posting racially offensive comments on Twitter during a soccer match, now faces criminal charges and will be sentenced on March 27.
Inside Red Cross Social Media Command Center →
The American Red Cross believes that social media will play a growing role in disaster response, by providing real-time information and giving relief workers a direct line to affected individuals.
Social Media Apps Company Sambreel Files Antitrust... →
Kotchen & Low LLP announced today that it has filed a lawsuit on behalf of its client Sambreel Holdings LLC, a developer and publisher of social media and other online applications, against Facebook, Inc. for alleged violations of Sections 1 and 2 of the Sherman Antitrust Act, and California state laws prohibiting unfair competition and interference with contract.
10 Places You’re Not Allowed to See on Google Maps →
Want an up close view of the Eiffel Tower but can’t make it to Paris anytime soon? Google Maps is optimal for virtual sightseeing. But not every landmark is visible on the site — some images are blurred and distorted by countries for security reasons.
6 ways to improve your vacation using social media →
Here are six great sites that will help you gather travel tips and even connect with locals who just might let you crash on their couch if you’re looking to save some dough.
Twitter Continues to Monetize Microblogging →
Promoted Tweets will join Promoted Accounts on users’ mobile devices. Advertisers can also specify whether their Promoted Tweets will run on iOS, Android or other mobile platforms.
Infographic: China, the world’s fastest growing... →
With 513 million Chinese online, its online population is bigger than that of the United States, India and Japan combined and over 190 million of them are online shoppers.
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Are you in control of your social media privacy? →
Men are nearly twice as likely as women to profess regret for posting online content. On the other hand, men are more likely to maintain public social media presences.
Social media predicts unemployment spikes →
Many of us complain about our financial health in social media, including everything from cutting back on healthcare to deciding not to buy that new car. Such discussions can provide a window into employment conditions months before traditional government statistics.
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Obama using videos and social media in campaign →
If there is one thing that you took from the 2008 presidential election, it was probably that Barack Obama used social media like no president ever before. He created a huge network and it has been said that Facebook helped him win the election. OK, most likely this isn’t what you took from the election, however in the world of social media, this is very important and probably changed the way...
Social Media Supports ‘Hunger Games’ More Than... →
Nearly twice as much of the conversation on social media has revolved around buying tickets early for “The Hunger Games” than was the case for “Twilight,” at 7% to 4%. But that’s still a good 2% less of a role than than getting tickets played in the Harry Potter conversation.
Spring Break Gets Tamer as World Watches Online →
In this era of “Jersey Shore” antics and “Girls Gone Wild,” where bikini tops vanish like unattended wallets, it would seem natural to assume that this generation of college student has outdone the spring break hordes of decades past on the carousal meter.
But today’s spring breakers — at least some of them — say they have been tamed, in part, not by parents or colleges or the fed-up cities...
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Is over optimization killing your social... →
Search engine optimization (SEO) is an important aspect of building a digital audience and creating a visible brand. It’s crucial to follow the basic rules and get keywords and relevant content on the web; however, over-optimization can kill your social potential by overloading an audience, reducing content quality, and appearing to be marketing efforts instead of social content.
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5 Interesting Pinterest Marketing Campaigns →
Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.
Twitter buys blogging platform Posterous →
The two companies announced that Twitter had purchased Posterous for an undisclosed amount of money and that the team that built the Posterous Spaces blogging platform would now be working on Twitter products.
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Coca-Cola Updates Famous Ad for Social Media World →
Instead of just singing about buying the world a Coke, you can actually do so. Users may select from several cities around the world, and then “deliver” a Coke to a total stranger at a special vending machine located in that city. You can send a video message so that the lucky recipients know who sent the drink and they, in turn, can post a response (fully translated and...
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Assignment: Final project goal
Due: April 5
You’ve already picked a local organization or charity for your social media-driven campaign. (Right?) Identify your goal for the campaign you are creating, and identify your target audience. Simplify the goal — boil it down to one sentence. (Audience information can be a second sentence if needed.) Submit it via this blog by April 5.
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Retweets becoming digital version of autographs →
For the last three semesters, David Gerzof Richard has given his social media and marketing class at Emerson College the assignment of making contact with a Boston-area celebrity through social media. The class picked Ochocinco last semester and, not only did he respond, he took the entire class to dinner, spending more than three hours talking about social media and why he considers it...
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Lady Gaga's $30 Million Twitter Account →
futurejournalismproject:
The Wall Street Journal estimates that Lady Gaga’s Twitter account is worth $30 million.
The math is kind of fuzzy but they arrive at the number by saying that her ability to connect with, promote to and otherwise engage with her 20 plus million followers is worth about a third of the estimated $90 million that she earned over the past year.
Twitter’s a cash cow for...
Why Major Marketers Are Moving to Google+ →
Businesses should jump on Google+ because it’s the Wild West, so you can stake your claim, as opposed to breaking through the noise on Twitter and Facebook.
Also, Google owns the river called search traffic. It can point this river any way that it wants.
When Google introduced the concept of “social search,” it turned SEO upside down. Now when people search on Google, they see the actions of...
How to Better Engage Online →
Mashable gathered tips from top community managers to help you boost activity on your social platforms — they’re grouped into various engagement-inducing “actions” below. The individuals we spoke with have built up engaged audiences for brands, such as Gap, JetBlue, Instagram and Jetsetter, so they know a thing or two about community building.
How to Defeat the Social Media Skeptics in Your... →
“Get engaged, start doing it. Start being your own Chief Listening Officer.”
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Class Twitter stats for March 14-20
Classmates with the most new followers: @mattswaringim: 9 @addisontodd: 8 @jamie_faust: 7
Classmates who tweeted the most: @mattswaringim: 124 @BrettMcMillan1: 117 @addisontodd: 112
Average number of tweets sent by the class: 52.75
‘Kony 2012’ and social media →
All over the world, people have been learning about Kony through social media; Nathan Mawby, of the Herald Sun, wrote an article called “Kony 2012: Film on Ugandan warlord Joseph Kony sweeps social media,” in which he writes, “In Australia #stopkony was the highest trending term on Twitter at 10 a.m.” Older generations commonly see the transformation of the media as untraditional, but “Kony...
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Think fast: Is that tweet true or false? How we... →
We trust people in our cultivated social networks. How do we determine the truthiness of a tweet from a stranger? It turns out we evaluate all kinds of clues about credibility but we’re ultimately pretty bad at separating truth from fiction.
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How The Media Can Use Pinterest To Drive Traffic... →
Media owners may be spooked by Pinterest’s controversial re-use of copyrighted content - but they could have plenty to gain from embracing, not fighting, social media’s newest darling. Here’s how.
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Guest speakers: Social media and government
MEGAN STEINMANN is the festival coordinator for O’Fallon, Mo. She plans city events, including the Heritage and Freedom Fest, Fall Fest 5K Fun Run and Celebration of Lights. Megan also is responsible for the department’s marketing, including social media. Megan is a Lindenwood grad with a bachelor’s degree in corporate and mass communication. Twitter • @visitofallon Twitter •...
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Pinterest Releases New Profile Pages →
“We wanted to make it more beautiful … to make your profile different in kind than the profile you have on Facebook.”
Five Fatal Social Media Errors (and How to Avoid... →
Too often, however, social-media marketing communication is undertaken without an integrated strategy in place. That is particularly true in the marketing of events and event-driven businesses.
Pinteresting question for SEO →
Pinterest has an interesting method of driving traffic. Users “pin” or “repin” photos that are linked to the home site. Websites can incorporate Pinterest buttons on pages with images, allowing visitors to pin the image and link to the site. This linking method is surprisingly effective at generating traffic. The problem? The links generated are no follow. This means that they presently do not...
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Yahoo sues Facebook over patents →
Yahoo said in a court filing Monday that Facebook has infringed 10 of its patents covering advertising, privacy controls and social networking. Yahoo had threatened to sue Facebook last month, insisting that the social network license its patents.
Facebook vowed to defend itself vigorously against what it called “puzzling actions” by Yahoo.
Social commerce spotlight: AmEx syncs tweets with... →
Sponsored and promotional tweets have not been particularly welcome in the Twitter community, with many users voicing their displeasure at brands and companies invading their feeds. But there’s no escaping the fact that Twitter is an expanding advertising playground, so the big guns are constantly looking for new ways to get their goods in people’s faces.
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Bring some class to your social media →
The Web is full of people who use tacky tactics on their social media platforms
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Why There Will Never Be One Social Network to Rule... →
Every other week, it seems a new stat pops up, released to prove that social network X is more popular than social network Y. Whether it’s Facebook dominating the market, Google+ adding users fast, or newcomer Pinterest grabbing 11 million visits in one month, the battle of the social networks shows no sign of letting up. Many ask, “Who will be the ultimate winner?” But perhaps this is the wrong...
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Class Twitter stats for March 6-14
Classmates with the most new followers: @chelsysayshi: 43 @addisontodd: 17 @stluniverse: 17
Classmates who tweeted the most: @chelsysayshi: 358 @stluniverse: 221 @mattswaringim: 133
Average number of tweets sent by the class: 85.9
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Guest speakers: Social media and nonprofits
On Thursday, three local nonprofit leaders will share how they use social media.
ABIGAIL FROHNE is the marketing coordinator for the St. Louis Art Museum, and says she’s a closet social media and celebrity news lover. The St. Louis Art Museum was founded in 1879, and continues to preserve artistic achievements. Of note: Abby is looking for a summer marketing intern. Twitter • @STLArtMuseum...
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How to Track Traffic From Pinterest in Google... →
Here are four ways to measure Pinterest using Google Analytics.
Twitter acquires shortform blogging company... →
YouTube and NBC Will Livestream the Entire Summer... →
For the first time ever, you’ll be able to watch every single olympic event live. NBC has teamed up with YouTube to livestream more than 3000 hours of coverage from the London 2012 Olympics for free.
When Social Media Makes You Shy →
Social media doesn’t always make people more social. In fact, when it comes to making certain purchases, the mere presence of a social media icon — such as one representing Facebook or Twitter — will scare people off.
Move over Foursquare, SXSW's next big location app... →
There’s a new trend set to emerge at this year’s SXSW know as “ambient social networking.” At the helm of this burgeoning trend is the budding two-person startup, Highlight, headed by founder and CEO, Paul Davison.
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GetGlue →
Check-in to what you are watching, connect with friends, discover new favorites, and unlock stickers and discounts
How to Set Up a LinkedIn Company Page →
LinkedIn helps you meet other professionals, and creating a dedicated page there establishes your business in the community.
Pressitt →
Create, publish and share your news to an online, socially-connected audience.
Five Hidden Dangers of Facebook →
Here’s the thing; Facebook is one of the most popular sites in the world. … Security holes are being found on a regular basis. … It is not as inherently secure as people think it is when they log on every day.
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Guest speakers: Social media and business
On Tuesday, three St. Louis professionals will share how they use social media for their businesses.
JESSICA AUBUCHON is the special events director at Bissinger’s Handcrafted Chocolatier in St. Louis. She’s a Southeast Missouri State University grad and gets to work around chocolate all day. Bissinger’s traces its chocolate history back 350 years. Twitter • @Bissingers Facebook...
