January 2012
25 posts
Link | 10 Small Business Social Media Marketing... →
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Quick grammar tips: It's important
We’ve already talked about the two most important rules of the Internet/social media: 1. Nothing you post online is really private. 2. If you don’t want your mother/grandmother/current or future boss to read it, don’t post it.
Now on to something even bigger: Grammar. Because the little things do matter.* Indulge me in a quick detour:
* Especially when it comes to...
Link | Social media increasingly part of the TV... →
Link | Friend Me, Follow Me or Google Me? →
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Link | Football Players to Tweet ProBowl →
Link | Social Media and Sports: Natural Teammates →
Link | Twitter Lets Employees Loose at Hack Week... →
Check out this article about Twitter’s #Hackweek happening now.
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Link | Enough, We Get It: Retweets Aren't... →
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Link | Old Services Meet New Media: A Tweeting... →
Link | Social media sets off firestorm of false... →
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Link | 8 Reasons Why Students Should Blog →
Social Media Strategies class: Who we are
On Tuesday, 20 students filled out a quick(ish) survey on how they use social media. A few fun (and anonymous) facts gleaned from that survey:
3.8: Mean answer (often called an average) when asked how comfortable are you using social media. (On a scale of 1 to 5, with 5 being most comfortable.)
4 students do not have a Twitter account. (Most have now joined Twitter — here’s our list...
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Link | Google Changes Again, Launches One Privacy... →
Link | Facebook Timeline and What Marketers Need... →
Link | Social Media Calls Out Google →
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Meet the class
Go ahead — follow them on Twitter:
Michael Cool: @imMdcool Artem Derkach: New to Twitter — username coming soon. @ArtemAllax Kayla Drake: @iAM_kDRAKE Taylor Eudy: @TaylorEudy Jamie Faust: @jamie_faust Kelsey Hahn: @stluniverse Stephanie Hale: @stephyefy13 @stephhale13 Kirstie Hamel: @kirstiehamel Steven Kornfeld: @stevekornfeld Aaron Kothe: @aaronkothe Julia Lepsky: @yulia8na Chelsy...
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Link | Social Media Turns Threats into Support for... →
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Tweetup roundup: Food, cars and a bird →
Attending a tweetup is worth a little extra credit. (It’s a one-time offer — while I think it’s great if you attend 20 tweetups, only one counts for extra credit.)
A tweetup is an event where people on Twitter (and Facebook and Tumblr and any other social media platform) get together to meet in person. There are usually nametags and beer (for those old enough for beer —...
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Assignment: Identify your blog topic
Come up with a blog topic, which you will present to the class on Jan. 26. It should be something that interests you, and something you will want to talk about regularly.
On Thursday, be prepared to pitch your blog idea: Explain the subject and include at least three possible blog posts. (There’s no need to write blog posts yet.) Bonus point (no actual points) if you already have a clever...
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Extra credit opportunities
As if regular credit wasn’t enough, there will be several extra credit opportunities this semester. (Each is a one-time offer.)
• Become Foursquare mayor of this class • Attend a local tweetup • Break into the top 100 at stlindex.com • Participate in a Twitter chat
Assignment: Social media survey →
A quick(ish) look at how you use social media; due by 5 p.m. today.
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Welcome to the Social Media Strategies blog
This is the class blog for Lindenwood University’s Social Media Strategies class (COM37508). Lectures and assignments will be detailed here, as well as social media-related stories of interest. There also is a class Twitter account, @LUsocialmedia; other class accounts are sure to follow.
Getting started, you will find a link to the class syllabus to the right. (Or, you know, by clicking on...
