May 2013
2 posts
3 tags
How influential are you? The follow-up
See how influential you are on Klout, Kred, PeerIndex and STL Index. Use these forms to record your statistics:
Klout
Kred
PeerIndex
STL Index
April 2013
5 posts
3 tags
Getting started with Instagram
ASSIGNMENTS
Case study: Follow a news source, brand, celebrity and a college student for 48 hours. Note with each of the sources:
Were photos personal or professional?
What types of photos does each publish?
Which photos did you like? Why?
Note differences between the four.
Due before class May 9.
Recommendations: Suggest five users classmates should follow. They can include any of the...
3 tags
Evaluate your personal social media plan
Reflect and evaluate how your personal Twitter, Tumblr, Pinterst and Google+ social media plans went; use the following as a guideline. Each reflection should be at least 250 words.
FOLLOW-UP
How many followers/fans do you have?
How many people do you currently follow?
How many times a day do you post?
How often do you interact with others?
What time of day do you most frequently post?
Are...
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How to verify news tips from social media
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How to create an online resume and portfolio site
ASSIGNMENTS
Create an online portfolio: The portfolio should include a complete bio and at least five links — either to social networks, stories or both. Submit your online portfolio through the class website. Due before class April 25
LinkedIn case study: Follow a news source, brand, celebrity and a college student for 48 hours. Note with each of the sources:
Are profiles...
3 tags
What you should know about copyright and fair use
March 2013
6 posts
4 tags
'Hush': Communicating from 3 perspectives
Welcome to “Buffy the Vampire Slayer.” Teenager Buffy Summers has been chosen by mystical forces (as so often happens) and granted superhuman powers to defeat vampires and other monsters in the fictional town of Sunnydale, Calif. Her friends Willow and Xander and mentor Giles often assist in these exploits.
In “Hush,” which originally aired Dec. 14, 1999, The Gentlemen...
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Final project: Create an outline
Just in case: Here’s a list of common KPIs. Pick measurements that will mean the most to your organization. This is a basic list — your plan may require something not listed here or more complicated.
ASSIGNMENT
Create an outline. Follow the guidelines in the presentation above. This does not have to be formal — a bullet point outline is fine. Use information from previous...
2 tags
Strategy vs. tactic: What's the difference
4 tags
Getting started with Google+
ASSIGNMENTS
Personal strategy: Create a semester-long personal strategy for yourself, following the guidelines previously outlined. At the end of the semester, you will evaluate how your plan went. Due before class March 26.
Case study: Follow a news source (local, national or international), a brand, a celebrity and a college student (from any college or university) for 48 hours, and create a...
4 tags
Getting started with RebelMouse
ASSIGNMENTS
Create a RebelMouse site: Use your news judgment and create a RebelMouse page built around a topic or story subject of your choice. The page must include at least five sources and 20 posts. (Remember: This is not an aggregation assignment.) Due before class March 28.
Curate a story: Use your news judgment, write a story on the subject of your choice. Include curated social posts,...
4 tags
Create, curate and aggregate: An introduction
When I read about the stuff people say to female...
newscatgif:
Check out Said to Lady Journos
February 2013
28 posts
3 tags
Checking in on Foursquare
ASSIGNMENT
Case study: Follow a news organization (local, national or international), a brand, a celebrity, and a college student (from any college or university) for 48 hours. (They sources cannot be the same people or businesses that you followed for your Twitter, Facebook, Tumblr or Pinterest case studies.)
Identify how each uses Foursquare, how often they check in, what kind of lists they...
3 tags
Pining for Pinterest: An introduction
ASSIGNMENTS
Personal strategy: Create a semester-long Pinterest plan for yourself, following the guidelines previously outlined. At the end of the semester, you will evaluate how your plan went. Due before class March 12.
Case study: Follow a news source (local, national or international), a brand, a celebrity and a college student (from any college or university) for 48 hours, and create a...
2 tags
How to Tweet Like a Buddha →
futurejournalismproject:
Came across this in my archived bookmarks this morning. Laurie Deschene on how to tweet mindfully.
Background via Tricycle:
For the last two years, I have provided a daily wisdom quote through a Twitter account called Tiny Buddha. Since the follower count has grown by leaps and bounds, people have suggested I tweet more often throughout the day. I’ve realized,...
3 tags
Creating an audience profile and personas
ASSIGNMENTS
Social media evaluation: You’ve picked an organization — 5 Acres, DASA or the Beacon. Now evaluate how it is currently using social media. Identify what social media networks are being used, and the number of followers/fans each has. What is each network used for? What types of posts are shared? How often is each updated? What time of day and what days of the week are posts...
1 tag
3 tags
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Tumblr assignments: Personal strategy, case study...
Personal strategy: Create a semester-long Tumblr plan for yourself, following the guidelines previously outlined. At the end of the semester, you will evaluate how your plan went. (See the class website for guidelines to develop and execute your plan.)
Blogging: Speaking of a personal strategy, that means you’ll need to create a Tumblr account. (You can use a previously created account.)...
4 tags
Facebook assignments: Case study and page...
Case study: Take a look at how others are using Facebook pages. Using Storify, create a social media case study. Follow the Facebook page of a news source (local, national or international), a brand and a celebrity for 48 hours. They cannot be the same brands you followed for your Twitter case study. Your case study must include:
How many fans each has, and the number of posts each shares during...
4 tags
Getting started with Tumblr
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Introduction to Facebook pages
“Meograph, new storytelling startup that launched in July, gives online...”
– Meet Meograph:
About: Meograph: The Future of Storytelling is 4D (with Context) via @PBSMediaShift
Slideshare from #JiConf Teach-A-Thon — Ginny Whitehouse from Eastern Kentucky University
Meograph Launches New Features For Its Four-Dimensional Storytelling Tool Via 10,000 Words
...
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Tumblr editor Jessica Bennett on new platforms for... →
Tumblr is a media company in the same way Facebook and Twitter are — they offer a venue for people, as well as publishers, to share content. But Tumblr, which takes a more bloggy spin on social networking, wants to define itself as a place for editorial products, not just a repository of images from old sitcoms. Earlier this year Tumblr hired Jessica Bennett, a former editor and writer for...
3 tags
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Grammar tips and reminders
Poor grammar and spelling influence your perceived credibility. (And, fair warning, your grade.) A few of the basics.
3 tags
How influential are you?
Klout, Kred, PeerIndex and, in St. Louis, STL Index will tell you how influential a social media user is. The pros and cons, and what they mean.
See how influential you are on Klout, Kred, PeerIndex and STL Index. Use these forms to record your statistics:
Klout
Kred
PeerIndex
STL Index
Complete each form before class Feb. 19.
3 tags
I Won't Hire People Who Use Poor Grammar. Here's... →
Some might call my approach to grammar extreme, but I prefer Lynne Truss’s more cuddly phraseology: I am a grammar “stickler.” And, like Truss — author of Eats, Shoots & Leaves — I have a “zero tolerance approach” to grammar mistakes that make people look stupid.
2 tags
4 tags
How to write a creative brief and SWOT analysis
A good creative brief is the foundation of your campaign. Determine which client you will be working for: Five Acres Animal Shelter, Disabled Athletes Sports Association or the St. Louis Beacon. Take what you’ve learned from your client and your research, and condense it to a creative brief. The brief should include:
Background: A summary of the business and what it does.
Overview: Why are...
1 tag
Final project: Select a client
On Tuesday, representatives from three local nonprofits will tell us about their business and how they’re currently using social media. You will pick one of those businesses for your final project, which we’ll work on throughout the semester. Here’s an outline of who’s coming with some very basic information (you’re encouraged to hit their websites and social accounts...
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How to write your Twitter self evaluation
You’ve created a personal strategy for Twitter (right?) and you’re tweeting daily (right?). The next step: Weekly self evaluations.
Each week, identify three tweets that received the most and three tweets that received the least responses in the past week. Identify new followers (up to five — you don’t have to include all of them) and why you think they might have started...
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Introduction to Storify
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Recommend 5 Twitter user your classmates should...
Suggest five users you think your classmates should follow. They can (but do not have to) include any of the people/brands part of your case study. Include the nature of recommended users’ tweets: professional, personal, humor, etc., and identify why each is a good follow. Share those recommendations as a Facebook group post by Feb. 12.
We’ll also use the Facebook group for...
3 tags
How to create a social media case study
Take a look at how others are using social media. Who do they talk to? What do they share? How often do they post updates?
Using Storify, create a social media case study. Follow a news source (local, national or international), a brand, a celebrity and a college student (from any college or university) for 48 hours. Your case study must include:
How many followers or fans each has, and the...
3 tags
Want to face a libel suit? Just hit retweet →
Earlier this month the BBC alleged on a news program that a former Tory politician was a child molester. The report, which didn’t actually name the man, was untrue. But a frenzy of speculation began on Twitter, with thousands of people either tweeting or retweeting the name of Alistair McAlpine—a.k.a. Lord McAlpine, an adviser to Margaret Thatcher when she was prime minister. The BBC has since...
January 2013
21 posts
4 tags
Mark 2012 as history's last 'social media'... →
The role of the Internet grows every election. Soon its uniqueness will no longer be unique — and, argues Marc Andreessen, elections will be entirely online.
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What journalists need to know about libelous... →
Rumors that CNN had suspended Piers Morgan due to the News of the World phone hacking scandal spread on Twitter earlier this month, sparking an important discussion about whether journalists need to verify information before tweeting.
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Correcting tweets ‘like putting toothpaste back in... →
David Holmes interviews Tom Phillips, whose “Is Twitter Wrong?” Tumblr neatly debunked many false photos from Hurricane Sandy. Phillips is an editor at MSN, Holmes writes, and he says correcting errant tweets through Twitter alone is “like putting toothpaste back in the tube, except the toothpaste is alive and didn’t like it in the tube and is dreaming of Broadway.”
3 tags
How to create a personal social media plan
As you venture into social media, it is important to develop a plan. How do you want to be known? Who are you going to follow? Who do you want to follow you? How are you going to get people to follow and respond to you? What are you going to post?
Create a semester-long plan for yourself on a specific social media site, as assigned. At the end of the semester, you’ll evaluate how your plan...
4 tags
News outlets improperly used photos posted to... →
A judge has found that two news organizations improperly used images that a photojournalist had posted to Twitter in one of the first big tests of intellectual property law involving social media.
5 tags
How to become a rock-star journalist on Twitter...
Introduction to Twitter
3 tags
Election victory tweet is most retweeted post
Four more years. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) November 7, 2012
An election night tweet from Barack Obama became the most retweeted post less than 30 minutes after it was tweeted. Justin Bieber was the previous record-holder. Obama’s tweet has more than 800,000 retweets.
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A timeline look at the history of social media
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